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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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The Female Quotient Equality Lounge @ Advertising Week
Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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Stark divisions by political identification and race emerge regarding economic opportunity in America
New Public Agenda/USA Today/Ipsos poll finds more Republicans and white Americans than Democrats and non-white Americans think there is equality of economic opportunity
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Small Business Index stabilizes, sentiments towards national economy mostly negative
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects the beginning of rebound after major drop in second quarter
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What the Future: Money
This on demand webinar is ideal for those in financial services, retail, user experience, tech, corporate reputation or are interested in how consumers are and aren’t struggling financially these days.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.