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Ipsos announces new leader for USA Customer Experience team
Stephanie Bannos-Ryback will provide CX advisory, research and analytics
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Fewer Americans believe that free speech is secure
Norms around what forms of speech are acceptable are rapidly changing.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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How precise could wellness tracking be for optimal health?
Precision wellness tracking is becoming easier to do at home. What the Future asked InsideTracker's Gil Blander how precise, personalized health insights can improve our future wellness.
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What role could food play in mental wellness?
Dr. Uma Naidoo founded and directs the first hospital-based nutritional psychiatry service in the United States. She spoke with What the Future about how food and nutrition are becoming more important to mental wellness.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.