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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids' Creative Stall Tactics at Bedtime
However, Majorities Admit that Having Short, 5-Minute TV Episodes Would Make Their Bedtime Battles More Manageable
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The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
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Safety Technology Tops the List of Most Desired Features Should they Be More Affordable when Purchasing a Used Car - Particularly Collision Avoidance
Self-Cleaning Car Tops Wish List for Futuristic Features
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Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment
Radio Remains the Preferred Form of Audio Entertainment in the Car, Followed by CDs
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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience