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Gaming with Millennials Fact Sheet
The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
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Hispanic Youth Living the Dream — With Their Parents?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Ipsos and I-Behavior Team Up to Help Marketers Reach America's Affluent
I-Behavior to On-Board Ipsos Affluent Survey USA Data for Greater Online, Digital, and Video Success
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At Home and On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.
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Affluent Population Grows Larger, Wealthier, and More Engaged with Media
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.