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More Than Two-Thirds Of Americans Take Nutritional Or Dietary Supplements
Consumers Are Increasingly Likely To Consider Themselves Regular Users, As Compared To Last Year
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New Study Shows America's Business Elite Are Voracious Consumers Of All Forms Of Media
Business Leaders Seek Quality Information From Both New And Traditional Forms Of Media
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Green Marketing: Just a Tactic?
Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.
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Seven in ten (70%) Believe `Green' Marketing is Just a Tactic
Four in ten (44%) Americans Not Willing to Pay More for `Green' Building Products for their homes despite potential for Longer-Term Paybacks
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Painting Tech's `White Space' Green
Tech Firms See Intensifying Need To Address Environmental Factors