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Ipsos ASI Uncovers the Right Emerging Media Strategies
U.S. Operations of New Global Practice to Be Led by Digital and Cross-Media Research Expert Jim Forrest
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For the First Time, Fantasy Sports Play Tops 35 Million North American Players
Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year
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RBC Consumer Outlook Index: U.S. Consumer Confidence Declines in July after Hitting Recent High Last Month
Post-Recession, Americans Continue to Spend Less, Bargain-Shop
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Concept and Idea Testing Just Got Faster!
Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering
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Twice as Many Hispanics Approve than Disapprove of President Obama's Job Performance
62% Approval Rating among Hispanics Is
12 Points Higher Than among All U.S. Adults -
Ipsos Loyalty's Consumer Insights Get Twice the Recognition
Ipsos' Loyalty Research Specialty Nabs Two Nominations for Best Papers in Research and Service
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Added Senior-Level Research Strength at Ipsos Health
Continued Growth Propelling Ongoing Hiring Plan in the U.S.
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Sharp World Wide Drop in Support for Nuclear Energy as 26% of New Opponents Say Fukushima Drove Their Decision
In the wake of new nuclear power plant build rebukes in both Germany and Italy, a new poll conducted by international research company Ipsos for Reuters News finds that global support for Nuclear Energy has dropped quickly to 38% (down 16 points from 54%) to now become lower than support for coal (48%)--fuelled by a 26% jump in new opponents to nuclear power (above 50% in India, China, Japan and South Korea) who indicate that the recent crisis in Japan caused their decision. Download the entire Ipsos Global @dvisory now.
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BBDO and Microsoft Advertising Study Finds People Carry `Lovers' in their Pocket
Marketers Can Find the Next Billion Consumers by Understanding Emotional Connections to Devices, According to Global Multi-screen Study by Ipsos OTX MediaCT