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How the art of influence will shift in a splintered future
As polarization grows, how will organizations build trust and influence decisions in the years ahead? What the Future Editor Matt Carmichael looks at the forces that will shape persuasion (and dissuasion) today and tomorrow.
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Shifts: Niche communities, generative AI and regulation
New social, regulatory, and technological shifts are changing how Americans influence (and are influenced by) one another. Ipsos Strategy3’s Trevor Sudano breaks down three key examples.
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How brands can ensure their influencers are influential
A surprising number of influencers inflate their follower counts, jeopardizing marketing campaigns and brand trust. Ipsos’ Eden Hazani explains how new tools can help brands verify and maximize the impact of their partnerships.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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How political and corporate speech will change in a polarized future
Kate Childs-Graham, a veteran political speechwriter and executive director of West Wing Writers, discusses how authenticity and understanding can drive influence in a splintered society.
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How technology is shaping the future of political influence
Regeneron’s Jack Quinn discusses the evolving landscape of political persuasion and how technology is democratizing advocacy while creating new challenges.
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Future Jobs to Be Done
A changing world will influence Americans’ wants and needs? Ipsos Strategy3’s Matt Palmer considers one potential task that tomorrow’s brands and businesses will need to account for.
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THE QUIRK’S EVENT: Los Angeles
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.