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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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[WEBINAR] Affluent Health & Wellness: How they maintain physical, mental, and environmental well-being
Please join us as we share insights about how Affluent Americans pursue healthier lifestyles and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
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COMMERCE NEXT
Be sure to join Ipsos’ Kristyna Kanzler and CreatorIQ’s Mike Balducci to learn more about How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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How gender shapes commercial representation for athletes
Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.
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How we think about generational attitudes
When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.
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How behavioral science can boost understanding about gender
New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.