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From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

Bringing New Life to Qualitative Research with Real People in Real Life

Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.

Ipsos/RBC Consumer Outlook Index: November 2013

To Be The Best, You've Got To Beat The Best

Innovate In The Real World

Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

For Two Thirds of Consumers, the State of the Economy Is Impacting Their Holiday Shopping Plans; Many Motivated to Seek Out Bargains and Coupons This Holiday Season

Many Set a Budget for their Holiday Gift Shopping

Make Global Product Testing Local

Innovate In The Real World

Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Rushin' To The Finish For The 2014 Winter Games

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes