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Thomson Reuters Announces Ipsos as International Polling Media Agency of Record

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

RBC CASH Index: U.S. Consumer Confidence Weak, But Ticks Up Slightly

Majority of Americans Continue to Approve of Obama's Job as President

Obama's approval rating (65%) slips only slightly from one month ago (69%); approval breaks strongly along party lines.

Innovation Lessons from Prior Recessions

Travel Brands Challenged

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

Two New Research Tools Help Clients Build Their Brands

Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands

Hispanics Strive for a Better Future While Staying Connected to their Culture

Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment