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Young Americans Have Fallen In Love With Streaming Video, Thanks To YouTube And Other Video File Sharing Websites
Today, Nearly 100 Million Americans Have Streamed Some Form Of Video Content Online, According To Ipsos Insight's Latest MOTION Study
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Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading; MySpace Gains Significantly
3rd Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Distinction & Differentiation Within The Category
Sound Quality, Ease Of Use And Search Remain The Most Important Features; Extras And The Ability To Exchange Ideas With Others Gain In Importance -
RBC CASH Index: U.S. Consumer Confidence Weakens On TheHeels Of Stock Market Tumble
Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week.
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Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing