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Five Truths That Define Millennials

It seems hard to get away from the word `Millennial' these days.

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

Ipsos Observer Combines Social Listening with Market Research Data Collection

New `Social Observer' Research Solution Taps into the Best of Both Worlds

Marketing with the New Consumer

U.S. Hispanics Switch it Up

English TV or Spanish Radio? U.S. Hispanics Are Utilizing Both Languages and Doing So with Ease

56% of Hispanics Prefer English Language Newspapers While 41% of Hispanics Prefer Spanish Language Magazines

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

The Impact of Blogs on Corporate Image and Product Purchases

More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices

While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See

Movie Downloading Awareness Grows; While Many Watch On The Go

Recent Findings From Ipsos Study Reveal Non-Traditional Movie Consumption
Poised To Grow And Vehicle-Based DVD Players Becoming More Prevalent