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AP/Ipsos Poll: GOP Presidential Race Up For Grabs As Key GOP Constituencies are Divided

AP/Ipsos Poll: Low Approval Persists For Bush, Congress

AP/AOL/Ipsos Poll: TV Networks Have To Face An Unhappy Consumer Base

AP/Ipsos Poll: Public Sees Iraq War As Failure, Doubts Troop Buildup Has Worked

Green Marketing: Just a Tactic?

Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.

Green Marketing: Just a Tactic?

Green: The New Color for Tech?

Green: The New Color for Tech?

Consumers Embracing Digital Imaging

Seven in ten (70%) Believe `Green' Marketing is Just a Tactic

Four in ten (44%) Americans Not Willing to Pay More for `Green' Building Products for their homes despite potential for Longer-Term Paybacks