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Ipsos Researchers Collaborate to Set "Foundations of Quality" for Research Industry
Senior Executives from Ipsos Global Operations Help Set Standard for Research on Research
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Ipsos Global Co-Chair to Table Thoughts at Annual Advertising Research Conference
Didier Truchot Joins Global Research CEOs on RFP Discussion Panel
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Straight-Talking Market Research Veteran `Tells It Like It Is'
Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice
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Majority of Americans Continue to Approve of Obama's Job as President
Obama's approval rating (65%) slips only slightly from one month ago (69%); approval breaks strongly along party lines.
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For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
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Two New Research Tools Help Clients Build Their Brands
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
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Hispanics Strive for a Better Future While Staying Connected to their Culture
Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government
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Travelers' Cost Savings Techniques Challenge Industry
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment