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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
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Americans Cast "Unhealthy" Attitude Toward Gambling Addiction
Survey Reveals Americans Divided On Whether Gambling Addiction Is Disease Or Moral Weakness
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As Gas Prices Near $4.00 a Gallon Nationally, Two Thirds of Americans Say they Have Changed their Driving Habits
More Americans Will Change Their Habits as
Prices Continue to Rise -
Americans' Attitudes toward Life Insurance
Identity theft or fraud (50%), or death -- personal or of spouse/partner (45%) -- rank as top two of 15 scenarios that would have most negative effect on family's financial health and future
By comparison, and despite current economic woes, Americans rank economic recession (23%) 10th, falling home prices (12%) 15th -
Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing