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Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Parents And Kids Grapple With Wireless Etiquette As Cell Calls And Texting Become Permanent Fixtures At Holiday Gatherings

T-Mobile Survey Shows 67 Percent Find Mobile Phone Use At Holiday Gatherings Now Acceptable; 35 Percent Of Young Adults Admit To Texting Under The Table During Holiday Dinners

More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices

While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See

Consumer Habits are Hard to Break--Even Good Ones

Success Factors in Launching Highly Innovative Products

AP/KOL Poll: Parents Point To Lack Of Exercise As The Major Factor In Childhood Obesity

Global Positioning System Navigation Shows Greatest Potential as Next "Breakout" Wireless Handset Application for Americans, According To New Ipsos Survey

Interest in GPS Shows Trend of Demand for Functional Features Outweighs Entertainment Options

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

Stretching Brand Extensions: Research tips for new category brand development

Brand Stretch: The Path to Mega Branding