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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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Ipsos Understanding UnLtd. Reinvents Market Research Reporting
QualTV Delivers the Real Scoop on Market Research Reports
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RBC Consumer Outlook Index: U.S. Consumer Confidence Sags as Fuel Price Worries Mount
Half of Americans Have Cut Back or Cancelled Vacation Plans Due to High Gas Prices
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RBC Consumer Outlook Index : U.S. Consumer Confidence Reaches Highest Level Since the 2008 Economic Meltdown
Most Americans Believe a Combination of Spending Cuts and Tax Increases are Necessary to Balance the Federal Budget
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Nine in Ten Hispanics See a Good Education as Necessary for Immigrants to Improve their Standard of Living
Four in Five Expect Their Children to Attain At Least a Four-Year College Degree
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RBC Consumer Outlook Index: Majority of American families plan to spend less than last year or nothing at all on back-to-school shopping
Consumer confidence higher this month but remains weak; housing outlook mixed