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America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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Making Products Psychologically Fulfilling

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Ipsos-Public Affairs/Cook Political Report Poll: One Month after the End of the War in Iraq, Americans are Significantly Less Confident About the Direction of the Country, Paticularly Among Voters Age 18-29

Presidential Approval, Presidential Reelection And Generic Congressional Vote Are All Down Significantly Since Highs Posted At The Conclusion Of The War In Iraq.

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Argentina: President Elected Without Run Off

Ipsos-Mora y Araujo Poll

New Poll Questions Support For Canterbury Park Racino

Poll Shows That Minnesotans Are Concerned That Racino Will Hurt Rural Minnesota And Overly Benefit Canterbury Park

Ipsos-Public Affairs/Cook Political Report Poll: Republicans Begin To Lose Support Among Independents

Presidential Reelection And Generic Congressional Ballots Show Slight Declines As Republicans Begin To Lose Support Among Independents

Presidential Approval Dips Slightly For First Time Since War In Iraq Began; All Aspects Of Presidential Approval Are Apparently Down Except Foreign Affairs