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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How brands can ensure their influencers are influential
A surprising number of influencers inflate their follower counts, jeopardizing marketing campaigns and brand trust. Ipsos’ Eden Hazani explains how new tools can help brands verify and maximize the impact of their partnerships.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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How political and corporate speech will change in a polarized future
Kate Childs-Graham, a veteran political speechwriter and executive director of West Wing Writers, discusses how authenticity and understanding can drive influence in a splintered society.
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How professions can regain public trust
Ipsos Public Affairs’ Chris Jackson considers how leaders can leverage research, technology, and stakeholder engagement to address the growing crisis of trust in key professions.
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How technology is shaping the future of political influence
Regeneron’s Jack Quinn discusses the evolving landscape of political persuasion and how technology is democratizing advocacy while creating new challenges.
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Why AI will revolutionize how organizations engage stakeholders
Ipsos’ Rhett Skelton explains how AI-powered reputation management tools can help organizations understand and engage with complex stakeholder networks.
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What business can learn from faith leaders on shaping a changing world
Rev. Bonnie Perry, an Episcopal bishop, explores the intersection of faith, personal experience, and empathy in bridging social divides in an increasingly complex society.
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Future Jobs to Be Done
A changing world will influence Americans’ wants and needs? Ipsos Strategy3’s Matt Palmer considers one potential task that tomorrow’s brands and businesses will need to account for.