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How Expensive Is Your Product Perceived to Be?

Why You Should Be Measuring Expensiveness If You're Not Already

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

Refreshing Research on Brand Performance

An Ipsos ASI Brand*Graph 360 Case Study

Ipsos Interactive Services US And Peanut Labs Sign Agreement To Drive Interaction With Demographics Active On Social Networks

Qualitative and Quantitative Measures for Advertising Pre-testing

Qualitative and Quantitative Measures for Advertising Pre-testing

iTunes Widens Lead In Music Services Market, While Social Networking Site MySpace Loses Ground

4th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Discount Multi-Track Bundles Present Untapped Opportunity

Veteran Media Executive to Join Ipsos Media, Content & Technology

Majority (60%) of RRSP Investors Not Worried About Market Fluctuations

Only a Minority (46%) of Concerned Investors Have Made Changes to their Portfolio as a Result of Market Fluctuations