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Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity
Yet Over a Third Feel that their Management Underestimates the Benefits of these Tools
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ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior
In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?
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Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses
Majorities See Specific Benefits for Consumers and Retailers as Well