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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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`Go Play!' Takes on New Meaning for Post-Millennials and their Parents
Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families
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The Majority of Citizens in 12 EU Countries are Not Interested in the Upcoming European Elections
The Level of Awareness of Other European Leaders is also Very Poor, with Only Three Obvious Exceptions: Merkel, Cameron and Hollande
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Respondents Across Twelve European Countries Surveyed Say In Upcoming European Union Elections, 42% Will Vote For Party With Best Policies For Their Country, 13% With Best Policies For Europe, 11% To Make A Protest Vote About Way Their Country Is...
79% wanting to stay in the EU but 30% of them want the EU's powers to be reduced
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Accelerating Growth
GreenBook Insight Innovation blog posting March 2014 - The world is changing dramatically. Consumers are more connected than ever, and technology has enabled companies to create, and bring new products to market, with significantly fewer resources than ever before. So the question becomes, what steps do we as researchers have to take to help our clients not only maintain market share, but to drive growth?
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Europe is on the Wrong Track Say Citizens in Ten of EU's Largest Countries - But Little Desire to Leave the European Union Outright
Faultlines Across Europe with Mediterranean Countries (Spain, Italy, France) Most Unhappy, But Central Europe (Germany, Poland, Hungary) More Positive