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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
Perceptions Are Not Reality: What the World Gets Wrong
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
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An Agile Approach to Innovation
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
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Millennials and Baby Boomers: Like Two Peas in a Pod?
Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College 2016'
Families Making College More Affordable: Students Attending School In-State, Starting at Community Colleges, Working While in School, Living At Home, Accelerating Coursework
Bachelor's Degree is the New Norm: 90 Percent of Families With College Students Expect At Least A Bachelor's and More Than 50 Percent Expect a Graduate Degree -
Vacation Deficit Increasing in 2016 as Importance of Annual Vacation Rises Significantly, Number of Travelers Holds Steady
But Summer Vacationers will spend 11% more on average this year