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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.
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[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Ipsos explains how businesses can prepare for electoral uncertainty in 2024 and beyond
The presidential election comes with high stakes for businesses. In the newest Insights to Activate series release, experts from Ipsos, Ford and Regeneron explain how your brand can navigate those risks.
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Election Action: Why businesses need to prepare today for 2024’s uncertainty
No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.
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What the Future: Risk
In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.
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A new benchmark in our perception of COVID’s waning threat
One in three Americans now say they believe COVID is a very low risk to them, personally, according to the Ipsos Consumer Tracker. Two years ago, only 10% of Americans said the same.