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What Veterans Know About Their Benefits and Services
Many Veterans are unaware of some of the services that may be available to them, elevating concerns about how well Veterans are able to make use of these resources when they need them.
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Voices of Ukraine: Documenting Life During Wartime
This third installment of Ipsos’ photo-essay series depicts the volunteer movement in Ukraine. It showcases Ukrainians who transport essential workers and evacuees to and from war zones, prepare and deliver food, water, and medical supplies, care for the elderly and rescue wounded animals.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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ARF Leading with Inclusive Insights
Establishing a brand that appeals to diverse audiences can not only increase sales with those audiences, but can also be critical to successfully marketing themselves to all consumers in the broader market.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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Here’s how people are feeling about inflation around the world
What Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.