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Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products
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Getting to the Root of Innovation Part 2 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1
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High Definition Hyped, But Many Consumers Remain Wary
HDTV Perceptions Remain Positive Among Those Reporting Familiarity, But Many Consumers Can't Justify Replacing Their Current TVs
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Ipsos and the Silicon Valley American Marketing Association Announce Sponsorship Agreement
Strategic partnership aims to provide marketers with insights to build best practices
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Brick-and-Mortar Preferred Over Internet For Buying Electronics Device
See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den
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Will Saturation Kill Innovation?
Increasing Consumer Choice And Control Will Require Customized Market Insight Strategies To Manage The Flood Of New Features, Says Article From Ipsos Insight