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The Economy Is Still The Chief Concern Of The Affluent
However, Dire Predictions are Down and Optimism is Up
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New Qualitative/Quantitative Research Tool Helps Marketers Optimize Advertising Creative
Ipsos ASI's Next*Adlab Offers In-Depth Early Stage Insight on Ad Creative
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Longer Form Content (Movie/TV Show) Streaming Continues Strong Growth
With Growing Appetite for Longer Form Online Video Content, Consumers Show Interest in Monthly Subscription-based Models for Online Streams
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Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers
Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online
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Online Video Streaming Going Mainstream
According To Recent Findings from Ipsos MediaCT's MOTION Study, Online Video Services Are Building a Mainstream Audience as the Number of Women and Older Adults Streaming Video Online Increases
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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
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Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category
Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future