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Digital Doctor LinkedIn Infosheet
Fast evaluation for digital contents by Ipsos
Digital_Personas_2.0
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South Africans uphold universal Human Rights amidst global challenges
As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.
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Conscious consumerism rises in Africa
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
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Ipsos research shows 61% of Effie Winners break category conventions
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness