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Reflections on Ramadan
Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption.
Below is a consolidated review of the results in the three markets. -
Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Impact on Advertising During COVID-19 Outbreak in MENA
Since the COVID-19 pandemic hit the MENA region, drastic changes took over the media advertising industry.
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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
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The Rise of Linear TV Amid COVID-19 Outbreak in UAE
Since the COVID-19 pandemic has hit the MENA region, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.