Canadians On Summer Driving
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Given a list of four conditions, just three in ten (29%) Canadian drivers correctly identified "the first raindrops" as the condition that makes roads the most slippery. Respondents did better with questions regarding hydroplaning. Once told, "when water collects on the road, your vehicle can hydroplane. In other words, the vehicle's tires lose their contact with the road and have little or no traction and you may not be able to steer or brake," 62% of Canadian drivers rightly agreed with the statement, "low tire air pressure increases the likelihood of your vehicle hydroplaning" and 53% correctly agreed that "to avoid hydroplaning you should drive in the tracks of the vehicles ahead of you when it's raining." However, 60% erroneously agreed with the statement, "hydroplaning only occurs when vehicles are travelling at speeds of 40km/hr or above during rainy weather."
Prior to this, a majority (86%) of Canadians with a valid drivers' license said they had heard of "hydroplaning."
These are the findings of an Ipsos-Reid/Michelin poll conducted from June 4th to June 7th, 2004. For the survey, a representative randomly selected sample of 1000 adult Canadians was interviewed by telephone. A total of 873 or 87% of those interviewed have a valid drivers' license. Only those respondents with a valid drivers' license completed the survey. With a sample of 873, the results are considered accurate to within 177 3.3 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population with a valid drivers' license been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.
The summer driving condition 46% of Canadians with a valid drivers' license fear most is "severe rain and thunderstorms or hail." One-quarter (23%) fear "fog" the most, 19% "sun glare," and 6% "extreme heat." The remaining 6% say none of these weather conditions are the one they fear most.
- Canadian drivers 18-34 years of age are more likely than their elders to fear "severe rain and thunderstorms or hail" the most (49% vs. 39%), while those 55 and older are more likely than those who are younger to fear "fog" the most (30% vs. 20%).
- Women are more likely than men to fear "severe rain and thunderstorms or hail" the most (51% vs. 41%).
- Residents of Quebec (88%) are significantly more likely than others to have experienced "impaired vision while driving in the rain." The findings for other regions: British Columbia (57%), Ontario (57%), Atlantic Canada (64%), Saskatchewan/Manitoba (67%), and Alberta (68%).
- Canadian drivers 18-34 years of age are more likely than their elders to have experienced "problems skidding or not stopping on time" (53% vs. 39%).
- Men are more likely than women to have experienced "problems skidding or not stopping on time" (54% vs. 43%).
- Men are more likely than women to have experienced "poor steering response to things such as turning a corner or changing lanes" (29% vs. 18%).
- There are no statistically significant demographic differences for this question.
- Residents of British Columbia and Ontario were most likely to have correctly identified "the first raindrops" as the condition that makes roads the most slippery (39% in each province).
- Canadian drivers 35-54 years of age (33%) were most likely to have correctly identified "the first raindrops" as the condition that makes roads the most slippery, followed by those 55 and older (28%), and finally those 18-34 years of age (23%).
- Men were more likely than women to have correctly identified "the first raindrops" as the condition that makes roads the most slippery (33% vs. 25%).
- Canadian drivers 18-34 years of age are more likely than their elders to have agreed (66% vs. 54%).
- There are no statistically significant demographic differences for this question.
- Canadian drivers 55 years of age or older are more likely younger adults to have erroneously agreed (66% vs. 58%).
- Men are more likely than women to have erroneously agreed (63% vs. 57%).
- Residents of Atlantic Canada (99%) are most likely to have heard of "hydroplaning," followed by residents of Alberta (96%), British Columbia (91%), Saskatchewan/Manitoba (89%), Ontario (84%), and finally Quebec (76%).
- Men are more likely than women to have heard of "hydroplaning" (90% vs. 82%).
- Canadian drivers with a high school diploma or more education are more likely than others to have heard of "hydroplaning" (88% vs. 70%).
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For more information on this news release, please contact:
John Wright
Senior Vice-President
Ipsos-Reid Public Affairs
(416) 324-2900