AS REMEMBRANCE DAY APPROACHES, EIGHT-IN-TEN (84%) CANADIANS BELIEVE MORE SHOULD BE DONE TO HONOUR OUR VETERANS

Toronto, ONTARIO- With Remembrance Day approaching, an Ipsos-Reid/Globe and Mail/CTV poll released today indicates that more than eight-in-ten (84%) residents believe that Canadians should do more to honour those who fought and those who have died in war. In fact, a majority (53%), strongly agree that more should be done.

With the `War on Terrorism' and military actions in Afghanistan currently proceeding, seven-in-ten (67%) Canadians agree that after the events of this fall, Remembrance Day has a special meaning for them this year. Four-in-ten (40%) strongly agree with this view.

This feeling is also reflected in the six-in-ten (58%) Canadians who say they will attend a service on Remembrance Day this year.

These are the findings of an Ipsos-Reid/Globe and Mail/CTV poll conducted between November 6th and 8th , 2001. The poll is based on a randomly selected sample of 1,001adult Canadians. With a sample of this size, the results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 1996 Census data.

With Remembrance Day approaching, more than eight-in-ten (84%) residents believe that Canadians should do more to honour those who fought and those who have died in war. In fact, a majority (53%), strongly agree that more should be done.

• Residents of Ontario (90%), Atlantic Canada (89%) and British Columbia (88%) are more likely than those in other regions to express this view. Followed by those Saskatchewan/Manitoba (85%) and Alberta (81%), while those in Quebec (73%) are less likely to feel more should be done.
• Younger Canadians, those aged 18 to 34 (88%) are more likely than their older, those 55 years of age and older (84%), and middle aged counterparts, those aged 35 to 54 (82%) to feel more should be done to honour those who fought and died in war.
• Men (87%) are more likely to express this view than women (81%)
• Canadians with less than high school education (91%) are the most likely to express this view. This compares with those with a high school diploma (86%), post-secondary education below a university degree (83%) and those with a university degree (80%).
• Canadians from households with incomes of less than $30,000 (89%) and between $30,000 and $60,000 (85%) are more likely to believe this than those from households with incomes of $60,000 or more (80%).

With the `War on Terrorism' and military actions in Afghanistan currently proceeding, seven-in-ten (67%) Canadians agree that after the events of this fall, Remembrance Day has a special meaning for them this year. Four-in-ten (40%) strongly agree with this view.

• Regionally, Atlantic Canadians (78%) and those in Saskatchewan and Manitoba (76%) are more likely than Canadians in other regions to say that Remembrance Day this year has a special meaning for them. This compares to Ontarians (70%), those in British Columbia (64%) and Alberta (63%). Quebecers (59%) are least likely to say this.
• This view is more likely held by women (71%) than men (64%).
• Older Canadians (71%) are slightly more likely than middle aged (66%) or younger (66%) Canadians express this view.
• Those with less than high school education (77%) and those with a high school diploma (74%) are more likely to feel this way than those with a post secondary (67%) education. Canadians with a university degree (58%) are less likely to agree with this view.
• Canadians from the lowest household income grouping (77%) are more likely than those in the middle (65%) or upper income (62%) groupings to express the view that after the events of this fall, Remembrance Day has a special meaning for them this year.

The importance of Remembrance Day is also reflect in the six-in-ten (58%) Canadians who say they will attend a Remembrance Day service this year.

,li>Regionally, Canadians in the Atlantic Provinces (75%) are most likely to say they will be attending a service on Remembrance Day this year. This compares to British Columbia (64%), Ontario (62%), Alberta (62%), and Saskatchewan/Manitoba (61%). Those in Quebec (41%) are less likely to be attending a service.
• Slightly more Older Canadians (62%) than younger (58%) or middle aged (55%) say they plan on attending a Remembrance Day service this year.
• An equivalent number of men (59%) as women (57%) are planning on attending a service.

To view the complete media release and tables, please download the PDF files.

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For more information on this news release, please contact:
John Wright
Senior Vice-President
Public Affairs
Ipsos-Reid
(416) 324-2900

John Wright