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Ipsos Lunch & Learn Western Canada Webinar Series
Join us for strategic insights from your friends at Ipsos in Vancouver.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
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Canadian Health & Wellness Trends for 2025
Revisit our on-demand webinar to hear our latest research on how Canadians approach health and wellness, and how brands can help them meet their goals.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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The Most Influential Brands in Canada, 2023
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.