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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization
The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.
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Majority of Ontarians (88%) are Concerned About the Current State of Housing Affordability in the GTA
Almost half (48%) say they are at least somewhat likely to leave the GTA in the next 5 years due to affordability reasons
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The Convenience U CARWACS Show
Join Ipsos’ Emma Balment sharing research insights to help inform your strategies.
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OH CANADA: The embers of Canadian pride have been reignited
Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
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Canadians Turn Away From US Amid Tariff Concerns
Rising Economic and Political Tensions Push Canadians to Rethink Ties with the US
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Liberals Narrow Gap with Conservatives
Liberal Support Rises Amid Leadership Race, But Conservatives Maintain Strong Lead
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Canada’s Most Influential Brands of 2024 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.