Search
-
Vast Majority of Canadians Would Make Financial Sacrifices to Afford Essential Home Care as They Age
87% Would Make Some Sort of Monetary Trade-Off to Receive At-Home Care, Including 43% Who would Forego Leaving a Legacy to Their Loved Ones
-
Despite Slow and Steady Improvements in Inflation, Canadians Continue to Feel its Micro-Level Impacts
Eight in ten (81%) Canadians Continue to Think that Inflation Will Make Everyday Things Less Affordable for Them
-
Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
-
Brand Building with New Canadians
Revisit our on demand webinar for insights from the Ipsos New Canadians Research Community, a 200+ member online community of new-to-Canada residents.
-
Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
-
Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
-
Semiotics Demystified: The Skeleton Key To Communication
The one thing we all share as researchers and marketers, regardless of category, is communication: it is everything we do.
-
[WEBINAR] Brand Building With New Canadians
Has your business developed a strategy to address the unique product, service, and communication needs of Canada’s immigrant population? Join us as we explore the Canadian newcomer!
-
Inflation was the Grinch who stole Christmas This Year, as (71%) Say They Felt the Impact of Inflation When Holiday Shopping
Four in Ten (38%) Overspent by an average of $580; Parents Overspent by Even More
-
Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year
Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October