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Ipsos Reveals BC’s Most Loved Brands 2025
Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability
Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)
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Canadians Say No Clear Winner Emerged from Leaders’ Debates
25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney
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Race Tightens Further as Campaign Hits Final Stretch
Conservatives (38%, +2) Close in on Liberals (41%, -1)
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More Than Half (56%) of Canadians Are Satisfied with Their Provincial Healthcare System – a Significant Increase (+8 Points) from Last Year.
Less than a third (31%) believe that additional funds injected in the system over the past decade have improved the situation.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Conservatives Lead as Best Party to Deal with Economic Issues
Affordability and the cost of living remain Canadians’ top concerns, with the Conservatives gaining an edge on key economic issues amid shifting national priorities