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Electric Vehicles: Insights to Jump Start Demand
Listen in to hear new research exploring interest for EVs, their advantages and drawbacks plus key insights on how these have changed over the last several years.
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[WEBINAR] What’s Next: Future Consumption Trends in Canada
Join us for a complimentary webinar as we share shifts in consumption behaviours that have impacted decision-making processes versus the pre-pandemic period.
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Addressing the Sustainability Say-Do Gap
Discover how brands can lead the way to activate consumer behaviour change in sustainability.
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Liberals (38%) Support Plateaus on Back of Vaccination Programme and Reopening Plans, While Conservatives Slip Behind (26%, -3)
Half (52%) Approve (10% Strongly/42% Somewhat) of Liberal Government’s Performance, Must Sustain Momentum over Summer to Ensure Majority
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LGBT+ Pride 2021 Global Survey Insights
Revisit our recorded webinar to hear new research insights from our global survey and a dynamic discussion of their implications.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Report on Business: Strategies from Canada’s Best B2B Brands
On June 17th, join The Globe and Mail for a virtual event showcasing Report on Business magazine’s first-ever ranking of Canada’s Best B2B Brands —developed in partnership with Ipsos— featuring business leaders sharing strategies to build trust and stand apart from the competition.
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Ghost Encounters: Nearly Half of Canadians (46%) Believe in Supernatural Beings; 13% Have Stayed at Haunted Hotel
Majority open to spooky overnight stay; want to “meet” guest-room ghosts like John Candy, Jimi Hendrix
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BC’s Most Loved Brands 2021
There’s nothing like a global pandemic to put brand loyalty to the test.