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Global study explores how wrong people are about the causes of death in their country.
Ipsos’ latest Perils of Perception study highlights public(1) misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.
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Thank you for joining MIE2020
On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.
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Daan Versteeg new Country Manager Ipsos
Since 4th of February 2020 Daan Versteeg is the new Country Manager of Ipsos in the Netherlands.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Colleague Pauline van der Wel wins MoAward in category Young Talent
Colleague Pauline van der Wel (Research Executive) won a MoAward in the category Young Talent last Wednesday.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Artificial Intelligence: human versus machines, who’s winning?
The adoption of artificial intelligence and automation of jobs