The Ipsos Almanac

This week's Ipsos Research Highlights features who the British public think is going to be negatively impacted by coronavirus, pessimism about the future and opinion of returning to normal life.

This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.

In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and…

Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your…

In a new blog, Rachel Burkitt and Anna Quigley review our recent polling, looking at how public opinion in relation to COVID-19 has changed over the past month.

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.

This week's Ipsos Research Highlights features how the British public feel about a potential exit strategy from lockdown, attitudes to immigration and the fourth edition of our Signals report.

This fourth edition sees us continue to bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

Our latest Active Lives Adult Survey for Sport England shows that activity levels for adults aged 16+ were at a record high before the coronavirus pandemic.