The Ipsos Almanac
Generation Next: Tomorrow's Voters Infographic
In this Infographic briefing, we look at young people's disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age.
Leadership Connections, HR and the C-suite
New research from Ipsos Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this.
curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.
Key monthly trends
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a…
`Personal hooks' the key to tackling Scotland's digital divide
Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.
Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.
Ipsos Research Highlights - February 2015
Find all the latest Ipsos social and market research for the past month collated here in one easily accessible document.
Millions of visits to The Royal Parks in London, and high ratings given by visitors
During 2013/14 Ipsos carried out a programme of visitor research for The Royal Parks, an executive agency of the Department for Culture Media and Sport.
Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.