The Ipsos Almanac

This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.

As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges…

In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?

Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?

Her Majesty's Inspectorate of Constabulary (HMIC) commissioned Ipsos to explore public attitudes towards anti-social behaviour and police response.

The Association of Police Authorities (APA) commissioned the Ipsos Crime & Justice research team to carry out a series of discussion workshops to establish public attitudes to changes to police governance, and in particular the proposed role of elected Police Commissioners, as outlined in the…

This report sets out the findings from a public dialogue and nationally representative survey on attitudes to research involving Animals Containing Human Material (ACHM), which was conducted in May-August 2010 by a consortium led by Ipsos.

A public dialogue conducted for the Natural Environment Research Council (NERC) on geoengineering - technologies that involve the deliberate and large scale manipulation of the Earth's climate system to reduce the extent and impact of climate change.

Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global…

According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.