The Ipsos Almanac
Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
Pulse Check - April 2025
Reform UK: local elections, big test. Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
Pulse Check - March 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
Personal assistants, the job role with the highest wellbeing and work-related quality of life in the adult social care sector
The Department of Health and Social Care (DHSC) recently published the findings from the first wave of the Adult Social Care (ASC) workforce survey, which was conducted by Ipsos in partnership with Skills for Care and University of Kent. Laura Dale and Claire Lambert look at the findings about the…
Can Reeves Chart a Course Through Economic Pessimism?
With the Spring Statement looming, Ipsos polling reveals public pessimism about the economy and a difficult balancing act for the Chancellor as Britons want to hear how Labour will deliver economic growth, reduce the cost of living, and improve public services.
Accessible Online Banking
Closing the compliance gap and winning new customers.
Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.