The Ipsos Almanac
It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
Police Federation of England and Wales: Policing Priorities
Police Federation of England and Wales: Policing Priorities - data tables
Police Federation of England and Wales: Policing Priorities
Police Federation: Policing Priorities - Topline Findings
The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for…
A guide to the alternative vote
Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.
How to Navigate the Celebrity Endorsement Minefield
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.
Browne Jacobson Shared Services Survey of Local Authorities
Research conduced by Ipsos for Browne Jacobson to understand attitudes towards shared services with chief executives, deputy chief executives, chief finance officers and service heads in local government.
Store Bells Ring
Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI
TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand…