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The Evolving Business Elite
The Business Elite are the most senior business executives in the world's largest companies. Using our Business Elite survey, Ipsos MediaCT investigates how their media consumption has been evolving.
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Leveraging the potential for 'word of mouth' and 'word of mouse'
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
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Sexual and sadistic violence in films
Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Keep Taking the Tablets...
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
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Want to know more about tablet users?
The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.
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Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.