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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Audience Measurement in the Data Age
In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.
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Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.
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Females and the younger generation tend to share more selfies on social media
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
In this new paper from Ipsos Connect, Adam Sheridan and Agnes Gilbert address some of the key issues around escaping ad blocking purgatory and returning to the programmatic nirvana originally promised.
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The Many Faces of Modern Motherhood
Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
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Right Media, Right Moment: Understanding People in the Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?
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Future of TV
With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.