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ASI Digital event - the smart device revolution
Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
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ASI Digital event - leveraging the social media paradox
The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.
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ASI Digital event - the truth about digital and engagement
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
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Tech Tracker September 2012
Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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Probability Modelling
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?