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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Five things I learnt at WAPOR
Andrew Cleary, Director of International Research Methods at Ipsos, reflects on a successful WAPOR conference
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Queen Elizabeth II 1926-2022
A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.
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Ipsos Global Trends 2021: Aftershocks and continuity
Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.
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Reaching net zero – awareness and attitudes
7 in 10 Britons are aware of the term ‘net zero’ – but what actions do they support the UK Government taking to help the UK reach net zero?
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Vaccine hesitancy among ethnic minority Britons
Concerns about new coronavirus variants and a possible exit wave are a reminder that there is still work to be done to defeat the pandemic. We consider how the uneven impact of the pandemic across different ethnic groups is mirrored by the uneven way they are emerging from it, and look at how important vaccine uptake is to preventing racial disparities from widening further.
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The Humdrum of Life Under Lockdown
Having spent more than a year in and out of lockdowns, many of us have started to experience unexplainable symptoms such as tiredness and a general lack of motivation as we muddle through the days. This cognitive fog is a result of pandemic burnout as we go through the same motions every day.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.