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Keir Starmer leads Liz Truss on a range of leadership characteristics
New Ipsos polling shows that Labour Party leader Keir Starmer leads new Conservative Party leader Liz Truss on a range of political leadership attributes.
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2 in 3 Britons say things in Great Britain are heading in the wrong direction
Latest Ipsos Political Pulse shows Truss and Sunak are neck and neck in favourability ratings
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Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games
New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).
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Length of NHS wait times is main reason for those using or considering private care
New Ipsos polling looks at why Britons are choosing private healthcare options instead of the NHS
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Public more likely to think Boris Johnson has done a bad job as PM than any other since WWII
Do the public think these former PMs did a good job or a bad job in office? New Ipsos polling
Strategy and Advisory
Policy consulting - we work with policymakers to turn insight into impact
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Ipsos Research Highlights - August 2022
In our latest Ipsos Research Highlights we explore trust in politicians, whether British workers need to work harder and what makes the public proud to be British.
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Half support an election taking place once the new Prime Minister is in place
We asked the public, when should the next General Election take place?