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Evolving Aspirations: Navigating status
In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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Navigating the Storm: Public priorities for the 2024 Election
Ipsos' latest report on the future of public services “Navigating the Storm: Public priorities for 2024 Election”.
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Cyber Security Breaches 2024
The Department for Science, Innovation and Technology (DSIT), in partnership with the Home Office, commissioned Ipsos to undertake research to explore the UK’s cyber resilience, aligning with the National Cyber Security Programme.
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Latest attitudes towards the Royal Family - March 2024
The Princess of Wales and the Prince William remain the most popular members of the Royal Family according to the latest Ipsos polling of attitudes towards the Monarchy.
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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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Majority of Britons think it is unacceptable to protest outside homes of MPs
8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.
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Attitudes towards digital healthcare
Ipsos conducted this research on behalf of Bupa during Jan-Feb 2024. Bupa commissioned Ipsos to design and carry out the survey to understand attitudes towards future healthcare developments such as remote healthcare, artificial intelligence and genetic testing.
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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Sixty-four percent of GB adults select London as the UK city with the highest NO2 levels
While Defra data shows that levels of Nitrogen Dioxide are higher in Manchester than they are in London, only 4% of respondents selected Manchester when asked to pick which UK city, out of a possible list of 11, has the highest NO2 levels, compared with 64% who selected London.