Search
-
Election 2001 Commentary: How Shy Are The Tories (And Labour And The Lib Dems?)
At the 1997 election, one of the most powerful forces behind Tony Blair's victory was "word of mouth" among ordinary voters. MORI tested the extent to which the general public were spreading the message of New Labour, and of the other main parties, as part of an adaptation of the Ipsos Excellence Model (MEM), originally designed to enable MORI's corporate clients to measure their relationships with their key stakeholders. We found that 10% of the adult population, more than four million people, said that they supported the Labour party so much that they would encourage others to vote for it without being asked; a further 21% would encourage others to vote Labour if asked for their opinion.
-
Exercise The Mind Over The Body
Employer provided home PC perceived as a better employee perk than health club membership
-
Times 2001 Campaign Polls Wave 1
MORI's first weekly poll for The Times of the 2001 election campaign
-
Tony's Army
Four years ago some four million people, one elector in ten, enlisted in Tony's Army, saying that they supported the Labour Party and that they encouraged others to vote Labour without being asked. Only a quarter as many were canvassing others on behalf of John Major's Conservative Party.
-
South East Top For Internet And Phone Banking
But only minority happy to give up visiting their local branch
-
General Election 2001 - Election Digest
Election Commentary - Votes and Seats
First campaign poll finds widening gap
Key public services deemed worse than in 1997
NOP/Daily Express election survey
Capital's business executives rate PM and Chancellor above Shadow counterparts
Pundits predict 143-seat majority
Voting Intentions in Scotland