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Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided
Two-thirds expect coronavirus to have a negative impact on older people compared to only 8% who think young people will suffer.
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Lockdown TV: Consumers are increasingly conscious of their shopping habits
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Majority of Britons uncomfortable returning to large sport or music events, public transport and bars or restaurants post lockdown
Majority say they'll feel uncomfortable going to bar, restaurants and large events when lockdown is lifted, but many happier to meet with friends and family.
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Major home testing programme for coronavirus will track levels of infection in the community
Partnering with Imperial College, Ipsos is leading a major programme for the Department for Health and Social Care to track the progress of the infection across England and improve understanding of coronavirus prevalence.
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Spike in Britons thinking Government acted ‘too late’ to address virus but confidence in the NHS continues to grow
Two in three (66%) now think that the Government acted too late in implementing stricter lockdown measures.
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Ipsos Research Highlights - 30 April 2020
This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.
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Monitoring business performance during – and after – social distancing
In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.
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Journalists seen to be doing a better job of holding the Government to account on coronavirus than MPs and the Opposition
Journalists asking questions at the government daily briefings are seen to be the best at holding the government to account with television and radio journalists following closely.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.